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Blue Riband Duet Gin

 

 

A research in 1990 indicated that Gin was believed to be the perfect base for a cocktail. But since it was difficult to get ‘just the perfect’ proportion of gin, lime cordial and soda each time, the concept of a premixed drink came up which would have the highest appeal among the young consumers.

That’s how Blue Riband Duet (Gin and Lime) was launched in 1991. An absolute novel concept in itself, Duet was placed on the convenience plank - 'Premixed to Perfection.'.


To keep the excitement and youthfulness intact, Blue Riband Tango (Gin and orange) was brought into being in 1993.

That means, each time you pick Blue Riband, you pick up a great quality made from the best-imported ingredients, like juniper berries, angelica, caraway and coriander. And better still, if you pick up the premixes, you pick up the best of times!