Blue Riband Gin
Carew Phipson Limited - the company formed by the merger between Carew & Co. and Phipson & Co, launched blue Riband Gin in 1959. CPL became a part of McDowell & Company Limited in the early 90s. Positioned as the coolest drink to have on a hot summer day, Blue Riband targeted
the growing segment of the upwardly mobile consumers..
Blue Riband took off only in early 80s when non-conventional drinking became fashionable. In whisky and rum-inclined India, Gin never sold large volumes till Blue Riband came as a player.
As the largest selling Gin in the country, Blue Riband sells around 4.5 lac cases and has a market share of 54%. Leading the market in a stylish way indeed!