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Distributors for Alcoholic Beverages Indian made Foreign Liquor, Beers and Imported products.

The Company was established in 1991 as per Indian Companys' Act 1956 with its registered office in Mumbai , Maharashtra.
The Company is engaged in distribution and retailing of beverage alcohol products of Indian and imported origin.

   

The Company own and operate its own fleet of vehicles for deliveries across the city and also have own Excise Bonded warehouse for storage of these sensitive goods.

The Company is one of the largest distributors for The UB Group for its Spirits Division and for SAB Miller for their beers.
Presently the Company supplies to over 350 wine shops,0ver 800 permit rooms and all star hotels , clubs and premium restaurants in the mega polis of Mumbai.
The Company is now focused on leveraging its expertise in distribution by bringing into the country a host of International brands from leading manufacturers across the world.

Mr. Om Prakash Sultania, Chairman and Managing Director of the Company is ably assisted by a team of professionals including Mr.Vikas Gupta , Director and Mr.A.M.David , Vice President-International Division.
   

Supply for labels:
Permit room / on premise
Wine Shops / off premise

 
Area of Operation :  
  Within Municipal Limits of Mumbai catering to all Licensed Permit Rooms & Wine Shops.
Presently servicing 800 permit rooms, 350 Wine Shops and all 5 stars / Clubs & Premium A Grade outlets.
Supply by owned Vehicles
 
Statutory Compliance :  
  All Required / Mandatory Governmental clearances obtained and in force.  
     
SULTANIA TO SHAKE AND STIR IMPORTED SPIRITS MARKET
(Article from AMBROSIA magazine May 2006)
 

(Vikas Gupta and A.M.David in Bologna)

After having playd a strategic role in promoting UB spirits and SAB Miller beers in the mumbai market, the company is readying its strategy to play an equally vibrant role in the imported spirits market under the stewartship of Vikas Gupta, Director, and A.M.David, Vice President, Sultania Trade Pvt Ltd.

The imported spirits industy has been crampled on account of the high duties but all the major global companies who are betting big on the Indian market have set up shop. For local player , Sultania Trade Pvt Ltd., it is indeed a logical step in the right direction to get into the growing imported spirits market. The company intimately understands the market of commercial capital of India, Mumbai, and has made a significant contribution by clocking close to one million cases in this key market for all liquor manufacturers both local and international players.

 

Sultania Trade Pvt Ltd. The largest distributors of beverage alchohol products in Mumbai (in value), reenters t imported bottled in origin beverage alchohol products distribution. Currrently they distribute UB spirits Division Division Products and SAB Miller's Beers and has clocked volume in excess of 8,00,000 cases during the period ended 31st March 2006. Sultania was the first in India to launch Skyy vodka, sierra Tequila, J.J&C wines in 2002 and has broken all price barriers to get the products to Indian consumers at affordable prices. Also Sultania was Instrumental in launching The Famous Grouse    Scotch whiskey in Mumbai  market in 2002.

For Vikas gupta who handles the entire operations of the country certainly knows his business. Although the company has won all its laurels in the IMFL business it is the international business that is closest to his heart. Ask him the price of any international brand and pat comes the answer, but ask him the price of Bagpiper and he needs to double check. For the moment, Our Strategy is to choose our products carefully and only when the conditions are conducive, we will introduce our brands, he says.  

Mr. A.M.David is veteran in the imported beverage alcohol industry with over two decades of experience, brings to Sultania his immense knowledge and experience to establish this new segment of business into its logical next step providing greater synergy for the entire value chain from producer to consumer.

Mr.David has extensive experience in handling world's leading brands of beverage alcohol products of United Distillers ( now known as Diageo),

Moet-Hennessy, Allied Distillers(Now known as Jim Bean Brands), Martini & Rossi (now know as Bacardi-Martini), Carlsberg International, Angostrutra biters, southcorp wines, Grupo Campari etc.Many of these companies have now their own distribution arrangements in the country. Mr David has also unique distinction of bringing Camimo Real, Jose'Cuervo and Sauza tequilas into the country.

Mr. Vikas Gupta, confirms that this move will ensure that Sultania will get into the next growth mode through import distribution – the key being , getting India centric products offering exceptional quality at true value prices thereby ensuring a win win situation for all stake holders.

The duo had visited Bologna, Italy in April 2006 for attending a global buyers meet to firm up their plans. Other categories are being closely looked at. Watch this space.

 
   

 

International Business Convention on AQUITAINE WINES & SPIRITS.
                                                                                 (Article from AMBROSIA magazine DEC 2006)

 
The international business convention on AQUINTAINE WINES and SPIRITS which was held recently in BORSEAUX, FRANCE, Show cased 100 premium wines and spirits from the Bordeaux region and had visitors from around the world. A.M.David, VP Marketing, SULTANIA TRADE PVT LTD., Shares his experience of visiting this country of fine wines with AMBROSIA.

Excerpts:
France, The worlds number one wine producing country has undergone a major change in terms the branding and labeling of its wines. In earlier days the wine companies products were branded according to the region they belonged to. However, to meet the growing demand of the wine connoisseursof the world
 


( Bill, Marie and A. M. David at G.C.F. office)
The Producers of these Wines and Spirits were from Classic Reds of Medoc, Graves, St. Emillion and Pomerol to the great sweet whites of Saturnes and Barsac.
Bordeaux is the largest source of quality wines in the world.

and to avoid confusion, the french wine maker have also started labelling the bottles as per grape varieties. This was clearly visible during the recent convention on Aquitaine Wines and Spirits.
The event had attracted 80 qualifiedbuyers from 27 countries and china was the flavour of the meet with 16 buyers many of them being ladies.
The producers of these wines and Spirits were from the classic reds of the Medoc,St.Emillion and Pomerol to the great sweet whites of saturnes and Barsac. Bordeaux is the largest source of quality wines in the world.
The buyers were also treated with a gala reception by the organizers at cheteau Rochermonin an Andre Lurton property and to a tour of St.Emillion a world heritage site known for premium wines.

 


In his visit ti the largest bottling facility in European Union of Les Grands Chaise De France (G.C.F.) at Landiras a suburb of Bordeaux, David attended a special tasting session of their repertoire of fine wines from all regions. They bottle over a million bottles a day and have ultra modern facilities to bottle all types of packaging and sizes. Sultania imports their J.J. & Cie wines and have plans to get additional wines into their portfolio. Sharing his experience with Ambroisia, David said, he also had the privilege to the eleventh century chateau Olivi a Crue Classe of Leognan with Union of Les Grands Chaise De France's Export Director Bill Fisher.

 
According to David the producers from France are very keen to come to India and sell their fine wines. When he explained the problems of high duties and government restrictions on alchohol products, the producers said they are ready to establish bussiness relations with India at any cost.